Webinar: Generational Economics – Engaging the Most Diverse Workforce in History
May 26, 2020 @ 11:45 am – 1:00 pm
There are more Millennials in the workforce than any other generational cohort. For the first time in history there are four very distinct generations working side by side. The way in which these different generations respond to technology, education, communication, and their own health varies drastically. Expecting all generations to respond equally to wellness programs is outdated thinking. This engaging presentation will highlight the defining characteristics of each generation, share the latest research and case studies, while sending you home with concrete strategies to engage a multi-generational population in your wellness program.
Brett Powell, American Institute for Preventive Medicine
Brett Powell has been involved in the Wellness field for over a decade. He presently is a Vice President at the American Institute for Preventive Medicine. He also serves on the board of directors for the Michigan Wellness Council. Brett is considered to be one of the nation’s foremost authorities on engaging the multigenerational workforce. Due to his expertise in this topic area, he is a sought after speaker at national conferences including the National Wellness Conference, WELCOA, SHRM, Art & Science of Health Promotion, and American Heart Association. He has also written extensively on the subject including an article published in the American Journal of Health Promotion.
In 2016 he was voted one of the nation’s top 50 Health Promotors by the Wellness Council of America. He was instrumental in the development of a comprehensive wellness program for the largest insurance company in Peru, the first program of its kind in South America. Brett’s career is motivated by the prospect of affecting one person’s life in a positive manner, let alone the lives of many.