Mental Health Stigma Reduction Campaign


The Wellbeing Partners and Public Good Projects – with support from the Douglas, Sarpy/Cass, and Pottawattamie county health departments, the Metro Area Planning Agency (MAPA), and the University of Nebraska Medical Center College of Public Health – are working to change the conversation around mental health in Omaha, Council Bluffs, and surrounding counties.

As part of this work, we will launch the Mental Health Stigma Reduction Campaign on July 30, 2020. The campaign aims to reduce mental health stigma by 10% in Douglas, Sarpy, Cass, and Pottawattamie counties. This is only possible with the help of organizations, workplaces, and community members like you.

How to get involved:

Share your mental health story.

We are gathering testimonials from people who live with mental health conditions, as well as people who support those living with mental health conditions. The full campaign will launch on July 30. Every story shared with us today helps create the most impactful launch possible and sets the example for others to get involved too!

Submit your pet to Spokesimals Midwest.

The new campaign will spread simple messages of encouragement, support, and facts about mental health, with the help of your pet. These messages are for everyone, not just people who live with mental health conditions. We believe that the more you know about mental health – especially the more you know about how to be supportive – the less our society will allow mental health conditions to be stigmatized.

Join a working group.

We have four working groups: workplace, community organizations, individual community members, and those who work in the field of mental health. Each group will provide strategic input about inviting participation from organizations and individuals across the region. The working groups will also have input in shaping the campaign materials, which will be provided as free unbranded messages for the community. Groups will meet virtually for an hour once a month for one year, starting August 2020. Email your interest in a working group here.

Want to learn more? Check out the recording from our June 30th Launch!

Listen to the radio interview on KGOR 99.9!